I’m focusing 100% of my marketing efforts for 2025 on walking around empty Meta Horizon VR worlds asking if anyone needs a podcast editor. (This was at a Shawn Mendes concert?)

A cartoon-like character with a beard and short hair is standing in a Horizons virtual environment, wearing an orange hoodie and shorts, with the label "Lemonpodcasting" above.

I appreciate that Buttondown makes sure you’re serious enough about the relationship before allowing naked mode. 😆

Screenshot of Buttondown.com’s email newsletter settings with a Markdown mode, Fancy mode, and Naked mode.

I’m live now on Twitch or YouTube doing some podcast production work.

Come hang out and ask any q’s you have about podcasting or winters in Canada. 🥶


I’m going to be live streaming while I work a bit more on my Why’d You Follow Me? podcast this afternoon (1:45pm CST / 2:45pm EST), so feel free to join on Twitch or YouTube.


I really don’t need yet another blog or CMS, but the folks behind Good Enough have built a lovely little blogging engine in Pika that you should check out if you’re needing a blog home without a benevolent dictator at the helm.


Hang out with Tim and I around 1:45pm CST / 2:45pm EST as he joins me to ask questions about setting up a new podcast. Join us on YouTube or Twitch today.


I was listening to The Daily’s episode on Justin Trudeau stepping down and they ended by implying that progressive politics is on the way out… which felt like a weird way to frame a world still reverberating from the effects of a global pandemic we haven’t dealt with.


…and then this post, “We should not confuse what makes money with what is good” kind of riffs off Meta & LLM’s with a similar sentiment to my previous videos + podcasting post. YouTube is rewarding video “podcasts” right now, but they’ll change. Then what do you do?


👏 Podcasting’s unique selling proposition is not video:

“I think that the rush to video is possibly the biggest lowlight, not just for last year, but the biggest lowlight in the last five years of the industry.”


U2’s The Edge, also a happy Shure SM7B podcaster?

You’d think professional musicians would have better mic technique though. It looks pretty far away from him, but might just be perspective. 😆

A screenshot of a Zoom call showing U2’s The Edge smiling in a room with headphones on and a Shure SM7B microphone in front of him.A screenshot of a Zoom call showing U2’s The Edge smiling in a room with headphones on and a Shure SM7B microphone in front of him.


I did a TikTok Live for ~3 minutes and “earned” $0.01 so… I guess I can finally shut down the podcast editing business and focus on TikTok in 2025.


My first attempt with Apple Intelligence + making a digital selfie. Not sure about the headphone placement, what kind of podcast is all code, and why my right hand is definitely 5 fingers with no visible thumb?

A AI generated version of me with headphones poorly placed on my head, 5 fingers + no visible thumbs, and a keyboard in front of me.

The Vinyl Cafe lives on in another generation thanks to my youngest’s teacher. 😊


Riverside, a tool I and many other podcasters use to record remote conversations, just raised another $30 million dollars but what stood out to me was this quote at the end:

“The company is not currently profitable but aims to achieve that goal by the end of 2026.”


Maybe you’ve heard of “software as a service” or SAAS businesses. While editing a client’s podcast I heard the term “cybercrime as a service” business. Because of course there is. And I’m sure CAAS is a booming industry to get into.


It’s wild talking to my dad about how he got clients for financial services over his career vs how I get clients for my podcast editing business. “I met this guy from BC, Justin Jackson, because he listened to a podcast I did 10 years ago… he recommended me to a fitness guru in Utah.”


Nice!

My podcast completion rate from Pocket Casts was 69% in 2024

Shameless affiliate link for the only podcast hosting platform that I genuinely enjoy using and am delighted when a client is already on it: Transistor has a pretty sweet Black Friday deal running right now if you’ve been thinking about setting up a show. AMA!

Screenshot of Transistor.fm’s episode editing page.

Speaking of not writing regularly - I’m updating my personal newsletter description now that Elon has helped ween me off Twitter. I’ve got a month to get another issue out or I’ll be breaking my promise of “at minimum once per year”. 😆


Apple’s most popular podcasts of 2024 in the U.S. feels like a pretty good sampling of what I assumed Americans listen to, leaning towards true crime, conspiracy / politics / news, and celebrities having conversations. Any of your favs make the list?